Pokud 'Peter' a 'Steve' jsou ve vaší tabulce jedinečné, udělá to:
UPDATE TableX
SET ord = ( SELECT MIN(ord) + MAX(ord)
FROM TableX
WHERE name IN ('Peter', 'Steve')
) - ord
WHERE name IN ('Peter', 'Steve')
nebo (vylepšeno @Erwin):
UPDATE TableX
SET ord = ( SELECT SUM(ord)
FROM TableX
WHERE name IN ('Peter', 'Steve')
) - ord
WHERE name IN ('Peter', 'Steve')